Any book arguing for "reform" of the current way of "doing school" in the public arena has to answer the question of why that change is necessary.  Dr. Fullan doesn't spend a lot of time on this; he takes the evidence that schools could and must do better as a given.  But, he does emphasize the risk to society of not improving schools.  Over time, those with resources will opt out and public schools become a poor service for poor people.  This will erode social cohesion and create sustained and increasing hereditary inequality.

He als

Citing The Heart of ChangeDr. Fullan notes that more folks change through see-feel-change than through analyze-think- change.  Further, he notes that teacher passion and creativity feeds student engagement and learning which, in turn, feeds back into teacher passion and creativity in a mutually supporting cycle.

Dr. Fullan cites Michael Barber for this classification of change efforts.  He notes from his own research the weaknesses in the informed prescription model:  it requires constant compliance pressure from administrators, does not generate "ownership" from teachers, tends to burn out teachers and principals, and will generally be abandoned in the classroom at the first opportunity.